Debunking the Goldfish Myth

It turns out that humans do in fact have attention spans that exceed that of a goldfish. But workers today are more time-starved and overloaded than ever. That's why it's important to keep your content brief, concise, engaging and most importantly helpful.

On average, typical professionals receive over 140 emails a day. So, it's imperative to keep your call-to-action clear and easy to find. Keep your message brief. And understand that engagement is highest - 51% - if your copy is between 75 and100 words. This copy is ninety-one words long.